How To Keep Google Adwords Costs In Check

You can get significant marketing results with Google Adwords but unless you are careful and manage your results well, it can become quite expensive. While there is a very real level of risk involved, a well managed campaign can generate significant business and profits. Ideally, you want ads with high click through rates, lower costs, and better response overall. Experts agree that there are several major ways to control the cost equation, while still driving traffic.

Look Beyond the Pure Pay Per Click Formula

If you have a highly targeted niche you may have an opportunity to beneift from an alternate way to set up your campaign. A well written ad can sometimes get you significantly more clicks at less cost when placed on an appropriate site. It's usually best to run both pay per click and pay for impressions campaigns simultaneously so you can measure the relative value of both.


Usually the most expensive keywords in most niches are the first ones that come to mind - the obvious ones. You may decide to use these words, but due to their high cost you really need to be sure that you monitor them carefully from a cost benefit basis. Instead, choose keywords that are less expensive, but organize them so that they'll still give you very effective search results and click through rates. You want to get the highest possible position at the lowest possible cost per click.

Effective pay per click and pay per impression campaigns are hands on experiments. You must constantly be making adjustments and experiment to find what works best in your particular situation. Depending on your budget, you may need to start with a smaller set of keywords to start, but as time goes on try to expand the range.

Long Tails Can Bring Good Results

Phrases of two or three or more words have two advanatges. They tend to be better targeted to your niche, and usually cost a whole lot less when people click on them. Play with longtail keyword phrases for your ads to see which works best.
Write Tight Well Worded Ads That Sell

Here are some key tips to writing an ad that will get your the clicks and traffic you want.

Your ads should:

• Uses your keyword phrase as often as possible, especially in the title

• Offer a benefit in the first line (not a feature) • A call to action is good if you can fit it in • Remove Objections with a Promise • Include the keyword in the Display URL if possible.

The more people that click on your ad, the lower you cost per click and the more clicks you get. Writing good ads in such a limiter amount of space is a challenging art form, but the importance of well written ads requires on on going effort to constantly improve the ads you use.

Use long tail keywords. But what ever keyword you use, make sure the ad itself is an effective sales tool. Well written ads will drive more customers at a lower cost.